AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Music and Podcasts Apps on iOS in the US
An analysis of the top 5 Music and Podcasts applications on the iOS platform in the United States for Q4 2020 reveals their performance trends. Sensor Tower provides detailed insights into downloads, revenue, and active user metrics.
As the year 2020 came to a close, the music and podcasts category on the iOS platform experienced varying performance trends among the top applications in the United States. Data from Sensor Tower offers us a clear view of how these apps fared in the fourth quarter of the year.
Pandora: Music & Podcasts saw its revenue fluctuate, ending the quarter with approximately $2.5M, down from around $3M at the beginning of October. Downloads peaked in the week of December 21 with nearly 292K before dropping to around 219K by the end of December. Weekly active users showed a slight decline from 16.7M at the start of the period to 17M by the end of December.
YouTube Music experienced a revenue trend that saw a slight increase towards the end of November, reaching around $1.7M, and then stabilizing at approximately $1.6M towards the end of December. Downloads for the app reached their highest point in the same week with over 211K new users. The app's weekly active users demonstrated a steady increase, from 9.7M to nearly 11M by the end of the quarter.
Amazon Music: Songs & Podcasts showed a slight decrease in revenue, from $1.3M at the start of October to around $1.1M by the year's end. Downloads saw a notable spike in the week of December 21, with nearly 186K new downloads before falling to around 137K in the last week. The weekly active users saw a slight drop from 2.6M to around 2.5M over the quarter.
SoundCloud: Discover New Music maintained a relatively steady revenue, hovering around $600K to $650K throughout the quarter. Downloads reached their peak in the week of December 21 with over 213K, contrasting with a low of around 161K in mid-December. The weekly active users count ended the quarter at 17.7M, down from a high of 20.5M in mid-November.
TIDAL Music: HiFi, Ad-free saw its revenue fluctuate across the quarter, with a low of approximately $556K in early December and a high of around $701K at the start of October. Downloads showed a peak of nearly 16.6K in the week of December 21. Weekly active users experienced a slight increase, ending the quarter at 678K, up from 678K at the beginning of October.
Overall, these top music and podcasts applications on iOS in the US showed various trends in revenue, downloads, and active users. For more detailed insights and analysis, Sensor Tower's comprehensive data offers a deeper look into the performance of these popular apps.
